Sell Faster
Every year, more U.S. Home
Seekers use the Internet to search for homes. Over two-thirds of
U.S. Homebuyers plan to use the Internet in their next home
purchase, and that number is growing every year. Online buyers have
come to value virtual tours as one of the most effective tools for
conducting an online home search, and if a listing has a virtual
tour, it will be viewed more frequently than one without. More eyes
on your listings means more leads for you, and more leads typically
result in more sales. Does this necessarily mean that your listings
will sell faster if you use Virtual Tours?
The answer is yes.
Internet Home Seekers are more
self-reliant, and come to the table more prepared to make a purchase
decision. According to the California Association of Realtors, the
Average Internet Home Seeker in 2002 spent 41 days searching online
before contacting an Agent, while the average Traditional Home
Seeker (who didn’t use the Internet or Virtual Tours), spent only 15
days searching before contacting an Agent.
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Spend one-third
the time with Buyers before closing the sale
The earlier an Agent is brought into the home buying
process, the more time the Agent ends up spending with that
buyer before a purchase decision is reached. An average
Traditional Home Seeker will spend an average of 46 days
consulting with an Agent before making a purchase, while an
Average Internet Home Seeker will spend only 15 days.
Show half as many
homes to each buyer
The same study revealed that the average traditional
home buyer visited 14 homes with their agent, while the
average Internet home buyer visited only 7 homes. In the
end, 72% of Internet Home Buyers found the home they ended
up buying through an Agent, compared with 63% of Traditional
buyers.
All of this means that by using Virtual
Tours, and marketing your listings online, you will:
- Get more leads
- Spend less time with each buyer
- Show less homes to each buyer
- Be less likely to lose a buyer to a
FSBO
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